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Get Your Weapons Prepared. Autodesk is focused on empowering designers to solve business and design challenges for competitive advantage. The result is a faster, more efficient, and more iterative design process—with a greater focus on the kind of breakthroughs that lead to competitive advantage. Conceptual design is a critical aspect of this process. To remain relevant in the crowded global marketplace, automotive companies need to produce products that appeal to the consumer. Cost and reliability are still important, but appeal stands out as a true differentiator in the market today. Designers create this appeal through their artistic inspiration and talent, the articulation of which begins with a sketch. Sketch Battle. The countdown has started, and gladiators are already showing their skills.
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